Premium green automaker Fisker Automotive has appointed its first group of U.S. retailers to market and service its luxury plug-in hybrid vehicles, beginning with the $87,900, 100mpg Karma sedan later this year.  Thirty-two award-winning retailers have confirmed their intent to carry the Fisker marquee. The number puts the car maker close to its goal of having 40 locations across the country by the end of June 2009.

All Fisker retailers are well-established operations familiar with premium brands, new technology and discerning clientele. Many are family-owned, each is active in giving back to their communities, and all understand the need to offer premium customers a vehicle that reduces environmental impact. A full list can be found at www.fiskerautomotive.com Fisker Board member Vic Doolan has been instrumental in guiding development of the company’s retail network. Doolan led BMW NA and Volvo Cars NA to record sales in the 1990s and 2000s, and in so doing built solid relationships with top retail principals. “Our retail partners are our most important assets,” he said. “To our customers, they are the face of the company. For that reason, we’ve chosen those who will give Fisker owners the comfort and confidence to drive the future.” By keeping startup costs low and not requiring floor-planning beyond demonstrator and display cars, Fisker is able to attract new franchises even in tough economic times. President Obama’s recent pledge of $2.4B to support development of plug-in hybrid vehicles and battery technology is added incentive.  Fisker showrooms will reflect the company’s concern for the environment and their vehicles’ emission free capabilities. “They will be Eco-facilities, not Ego-facilities,” Doolan said. Architecture calls for natural and sustainable materials like wood and textiles. An available solar-powered car port can keep demonstrator vehicles clean, dry, fully charged and ready to go.

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European pricing and retail strategy announced

European pricing and retail strategy announced

Fisker Automotive, the new American manufacturer of premium green automobiles, debuted in Europe today the world’s first luxury plug-in hybrid vehicles during the Geneva Motor Show. The 2L/100km Fisker Karma saloon will start at €78,780, excluding VAT, and be available through a network of 40 retailers across Europe beginning early 2010. The Karma S hardtop convertible concept is scheduled for 2011, but no pricing has been set.  Fisker Automotive (www.fiskerautomotive.com), headquartered in southern California, has appointed two distributors: For southern Europe, GP Supercars (www.gpsupercars.com) in Merano, Italy represented by CEO Gianfranco Pizzuto; and in northern Europe, Nellemann Group in Copenhagen, Denmark, represented by CEO Jac Nellemann (www.koncern.nellemann.dk/). Nellemann is one of Europe’s oldest auto distributors, with ties going back to Nash and Morris, and at present time Kia, Jaguar and Aston Martin to mention a few. GP Supercars was formed specifically for the distribution of exclusive cars like the Fisker Karma.  “Dealer selection criteria includes a strong and sustained record in retailing premium cars, great customer satisfaction, location and of course an empathy with and an understanding of the market in which they represent us. Most of all we want them to share our vision and excitement for Fisker vehicles and the very positive dynamic it will bring to the automobile market,” said Vic Doolan, Member of the Board of Directors at Fisker Automotive.
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